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Freeport Brown's: Vlog Series
Social Content
Late nights, early mornings, and less than ideal filming environments. This is the definition of vlogging.
Style: Social Content
Duration: 11:32
2022 Fair Vlog
This vlog was part of Brown's robust organic content strategies for 2022. All of which included long-form videos, short-form videos, graphics, animations, and plenty of photos.
It was also used as a promotional tool for Stephenson County's 2023 fair.
The Destination
Brown's Freeport is a particular client of a company willing to try anything to entertain and provide value to its customers. And the good news is that it's paid off for them in many ways!
This was a four-day shoot with around one and a half weeks in post-production. Following the shoe store's journey, setting up and sold shoes at their local fair and packed up and put everything away. All for the customers!
Loose camera work. Goofy animations, Montagues, and freeze frames are all elements of a good internet vlog.
The Process
This vlog was part of Brown's robust organic content strategies for 2022. All of which included long-form videos, short-form videos, graphics, animations, and plenty of photos.
It was also used as a promotional tool for Stephenson County's 2023 fair.
The Destination
Brown's Freeport is a particular client of a company willing to try anything to entertain and provide value to its customers. And the good news is that it's paid off for them in many ways!
This was a four-day shoot with around one and a half weeks in post-production. Following the shoe store's journey, setting up and sold shoes at their local fair and packed up and put everything away. All for the customers!
Loose camera work. Goofy animations, Montagues, and freeze frames are all elements of a good internet vlog.
The Process
Freeport Brown's: Vlog Series
Social Content
A look behind the scenes of a Brown's Shoe Fit Co. Offsite boot sale.
Style: Social Content
Duration: 08:15
DanFoss Boot Sale Vlog
This vlog was primarily used on the business's Facebook page, a piece of organic social media content. But was also later added to their YouTube channel.
The Destination
This is the vlog that started it all. Brown's wanted to show its customers and other regional factories what goes into a boot sale for a business like theirs and how they approach these types of events.
We filmed for two days and finished the video in editing with motion-tracked animations and commercially licensed music.
The Process
This vlog was primarily used on the business's Facebook page, a piece of organic social media content. But was also later added to their YouTube channel.
The Destination
This is the vlog that started it all. Brown's wanted to show its customers and other regional factories what goes into a boot sale for a business like theirs and how they approach these types of events.
We filmed for two days and finished the video in editing with motion-tracked animations and commercially licensed music.
The Process
Freeport Brown's: Vlog Series
Social Content
A detailed look at one of this store's most iconic events! As with many of their vlogs, the magic is in the fun moments caught between staff when you least expect it!
Style: Social Content
Duration: 06:05
2022 Ladies Night Vlog
This vlog was used as a piece of organic social media content as well as a YouTube video later on. It was also repurposed as a social media ad for the following years event.
The Destination
For this vlog, we head to downtown Freeport, Illinois. We wanted to be sure to capture a moment with everyone and also be able to highlight the busyness of the event through techniques like timelapse. The trick with this vlog is the locations. Adjusting from a bright exterior shot to a highly dark interior is not for the faint of heart! Luckily, we had a plan and managed to handle it well.
The Process
This vlog was used as a piece of organic social media content as well as a YouTube video later on. It was also repurposed as a social media ad for the following years event.
The Destination
For this vlog, we head to downtown Freeport, Illinois. We wanted to be sure to capture a moment with everyone and also be able to highlight the busyness of the event through techniques like timelapse. The trick with this vlog is the locations. Adjusting from a bright exterior shot to a highly dark interior is not for the faint of heart! Luckily, we had a plan and managed to handle it well.
The Process
Freeport Brown's: Vlog Series
Social Content
Fighting the heat and saying thank you to the healthcare workers who care for an entire community!
Style: Social Content
Duration: 03:51
2022 FHN Vlog
Brown's used this vlog as organic social media content. Later, They would add this vlog to their YouTube channel and repurpose it as a promotional ad for their next visit to FHN for another offsite event.
The Destination
Harsh light, sharp heat, and the sound of generators everywhere. However, capturing content is often more important than capturing perfect content. In many ways, Brown's FHN vlog was much like our other vlogs.
The Process
Brown's used this vlog as organic social media content. Later, They would add this vlog to their YouTube channel and repurpose it as a promotional ad for their next visit to FHN for another offsite event.
The Destination
Harsh light, sharp heat, and the sound of generators everywhere. However, capturing content is often more important than capturing perfect content. In many ways, Brown's FHN vlog was much like our other vlogs.
The Process
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